Holy crap.
My first time out of the marketing copy chute, with my urging and knowing I recommended some messaging for our flagship product’s cover for next year - the company I work for makes coupon books, in case you were wondering - four little words on the cover, but what’s more important behind that is the process and the intention to affect what goes into decision-making for this kind of thing.
Anyway, the concepts were mocked up, and that’s what my coworkers and I held up high last month at the sales convention for the field reps to vote on. There was a clear winner, and then messaging became an issue when Legal got a hold of it. They were concerned that it was too similar to Walmart’s or Target’s tag lines, and sent the concepts out to counsel specializing in that kind of thing. I let go of it then, thinking that it would die the death of many a great marketing idea.
However, last night I learned that it came back with a green light. It’s a go!
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Four little words that I can't say out loud yet, but they mean so much to me. Not in terms of our product - it’s great if people buy the book and use the coupons and save money - but in terms of attitude and outlook from an energetic perspective. I’d like to think that energy will infiltrate each person’s personal space and change them for the better. That’s what I wanted it to do when I made the suggestions. But we’ll keep that our little secret here. This phrase will be touching a few million people’s lives in a few months…
I went to Whole Foods and bought myself a dark chocolate with ginger bar to celebrate. The sun is out today, and the snow from last night is melting. I’m so excited about spring coming……
Yesterday, upon getting a cosmic nudge to try a memory foam slab pillow, I picked one up and slept on it for the first time. My waves-on-the-beach alarm sound went off, and an hour later I got up, it was that cozy. I still managed to squeeze in my stretching exercises and the lightbox session anyway. I am so happy that this will be a great addition to my sleep intention!
Had a great online chat with DC this morning - that was fun! She passed along some wisdom about snakes:
“Snake comes to you at a time when you are heading for change. You are ready to explore the mysterious, voyage where you have never gone before, whether in the physical world or in the depths of the mind and soul. People with Snake medicine know the power of renewal. Snake sheds his skin, leaving it behind and slithering away completely renewed. Snake people can do the same, shedding their dull layers to reveal a brilliant new self underneath.
“Snake people are also creative and have strong psychic/intuitive powers. Snake represents the silver cord that connects the physical body to the astral body, so Snake people may also be especially adept in astral travel. The snake is a symbol of Goddess energy and he will protect you from religious persecution.”
This info feels important because over the weekend while I was with my friend M, there was a wooden snake in one of the book shelves, the kind that is articulated enough to let the snake “slither” while you angle it. Awesome stuff.
Self-enhancement seems like an incorporated entity now. It feels like it’s internalized and a welcome member of the family. Of course it will wander and get lost on occasion, cuz that’s just how these things seem to go.
But that’s all good. It is how it is. Perfection is no longer the goal. Bouncing back, choosing differently, being amused at my ego’s travails, is.
Debra, this is SO cool! ALL of it!! the great rest the new pillow afforded you a restful sleep and the marketing copy and the snake imagery! woo hoo!!
Can't wait to hear what those four words are. Here are mine: You go SMART GIRL! grin
Posted by: square-peg-people.com | Sunday, February 17, 2008 at 09:11 AM