the puppy bowl

Sunday, February 01, 2009

the puppy bowl

If I watch anything on television today it will be the puppy bowl on Animal Planet.

Loved Seth Godin's blog post this morning about permission email campaigns and interruption campaigns:

"A spam campaign feels like a smart idea, but over time, the more you use it, the less your brand is worth. A permission campaign, on the other hand, only grows in value, until it gets big enough that you can build an entire business around it.

Earning permission is a long-term, profitable, scalable strategy that pays for itself. Think about how much better off a brand would be if it took the time to make promises, keep them and be transparent about its communications."

I so drink that koolaid. Transparent, authentic, engaging. Nothing else works, man.

Feb 1, 2009 8:51:05 AM | energy

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beast wars part 1 and 2

doors in the wall That humanity will never be able to dispense with Artificial Paradises seems very unlikely. Most men and women lead lives at the worst so painful, at the best so monotonous, poor and limited that the urge to escape, the longing to transcend themselves if only for a few moments, is and has always been one of the principal appetites of the soul. Art and religion, carnivals and saturnalia, dancing and listening to oratory—all these have served, in H. G. Wells's phrase, as Doors in the Wall. The universal and ever-present urge to self-transcendence is not to be abolished by slamming the currently popular Doors in the Wall. The only reasonable policy is to open other, better doors in hope of the inducing men and women to exchange their old bad habits for new and less harmful ones. --Aldous Huxley