Inside, outside, there's a conversation going on today that wasn't happening at all five years ago and hasn't been very much in evidence sine the Industrial Rveolution began. Now, spanning the planet via Internet and World Wide Web, this conversation is so vast, so multifaceted, that trying to figure out what it's about is futile. It's bout a billion years of pent-up hopes and fears and dreams coded in serpentine double helixes, the collective flashback deja vu of our strange perplexing species. Something ancient, elemental, scared, something very very funny that's broken loose in the pipes and wires of the twenty-first century.
There are millions of threads in this conversation, but at the beginning and end of each one is a human being. That this world is digital or electronic is not the point. What matters is that it exists in narrative space. The story has come unbound. The world of commerce became precipitously permeable while it wasn't looking and sprang a leak from a quarter least expected. The dangers of democracy pale before the danger of uncontained life. Life with the wraps off. Life run wild...
While this may sound spooky and mystical and terribly uncorporate, it isn't meant to put you Fortune 500 types off. When you get right down to it, human begins are spooky and mystical and terribly uncoroporate, and corporations--if you'd only let yourselves admit it--consist entirely of human beings. Sort of neat how that works out. So the bottom line is: you can play in the Internet headspace as well as anyone.
There are just three conditions: 1) you have to let your people play for you, since there's really nobody else at home; 2) you have to play, not something more serious and goal-oriented; and 3) related to the previous, you have to have at least some tenuous notion of what "headspace" might mean. It's not in the dictionary. But you can ask around. Get the general hang of the thing. If you figure it out, we'll think you're cool and consume mass quantities of all your wonderful products.
See how easy life can be when you loosen up a little?
You laugh, we laugh with you.
Either way, we live.
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~Internet Apocalypso, Christopher Locke
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